Inside the Ajax Turner Beverage Portfolio: From Beer to THC-Infused Drinks
At Ajax Turner, our mission is simple: to bring the highest quality beverage brands to our customers with integrity, care, and excellence. We take pride in a diverse and carefully curated portfolio that spans beer, wine, spirits, non-alcoholic drinks, and THC-infused beverages. In this article, we walk you through the key producer categories we distribute—what they represent, which brands lead, and how we partner with them. Whether you're a retailer, hospitality partner, or curious consumer, you’ll gain insight into how Ajax Turner builds its beverage network.
Below are an overview of each major category and the standout producers we represent:
Beer Producers
Our beer portfolio is robust, covering import, craft, regional, and national beer names.
Key highlights:
- We distribute iconic names like Anheuser Busch Co. and Heineken USA.
- We support craft and regional beer producers such as Athletic Brewing, Avery Brewing, Blackstone Brewing Co., Duck Rabbit, Founders, Terrapin, Wiseacre, New Belgium, and Revolution Brewing.
Beer is often a gateway to exploring other beverage categories. Our beer partners help us maintain a strong presence across bars, restaurants, retail outlets, and events.
Wine Producers
In our wine division, we focus on quality, variety, and unique labels.
Notable producers we distribute:
- Boisset Family Estates, Broc Cellars, Cuvée Imports, Folio Wine, Fox Run Vineyards, Maison Prunier, Natural Merchants, Inc., Paris Winery, Vine Street Imports, Vintage Wine Estates, and many more.
- Importers and specialty wine houses like AIKO Importers – Wines, Communal Brands, Integrated Bev. Group, and Eco Valley Wine Imports further enrich our wine offerings.
This breadth allows Ajax Turner to appeal to wine lovers of all tastes—sparkling, bold reds, crisp whites, blends, and more—across multiple price points and styles.
Spirits Producers
Our spirits portfolio is one of the most dynamic and trend-forward segments.
Standout producers we represent include:
- 10th Mountain Whiskey, Bardstown Bourbon, Cutwater Spirits, El Buho Mezcal, Goza Tequila, Rabbit Hole, Novo Fogo, Forbidden Bourbon, High Wire Distillery, Merrys Irish Cream, Southern Collective, and many others.
- We also include distillers and brands across a range of spirits: whiskey, bourbon, gin, tequila, mezcal, liqueurs, and mixers.
- Some smaller or niche spirits producers such as Black Sheep Tequila, Insolito Tequila, Log Still Distillery, and MHW Ltd – FIDENCIO help us serve specialty and premium segments.
By working with these producers, Ajax Turner ensures we stay at the forefront of craft and premium spirit trends.
Non-Alcoholic Producers
We believe non-alcoholic beverages are increasingly vital to a full beverage lineup.
We distribute a wide array of non-alcoholic producers, for hydration, refreshment, energy, and alternatives:
- Alani Energy, Arizona, Bero – NA Beer, Essentia Water, Liquid Death, Perrier, Prime, Sparkling Ice, Recess, Jumex, Culture Pop, Bucked Up Energy, BubbLR, Hop WTR, and many more.
- We also include non-alcoholic mixers and specialty drink brands like Brewt’s Mixers, Ripe Juice Mixer, and Guayaki.
- Our non-alcoholic line ensures we can serve customers seeking zero-proof alternatives, inclusive beverage menus, and lighter drinking options.
THC-Infused Beverage Producers
A newer frontier in our portfolio is THC-infused and hemp-derived D9 beverages.
Here are key producers in this space we partner with:
- 3 Chi, 8th Wonder, Climbing Kites, Clr!ty THC, Cornbread, Drink Dope, Drinkin Buds, Easy Man, Find Wunder, Hamarki – Nick Nugs, Howdy THC, Kickin It Higher, Mellow Fellow, Mood, Munchies, Oliphant, Rebel Rabbit, Torch, Trail Magic, Viia, Wild State Cider, Willies Remedy.
- These brands reflect the innovation and growing demand for cannabis-infused beverages that combine flavors, wellness, and experiences.
This category positions Ajax Turner at the cutting edge of beverage diversification.
Why Our Portfolio Matters
- Diversity across categories — from beer to wine to spirits to non-alcoholic to THC – we’re not limited to one type.
- Quality over quantity — each producer is selected carefully based on reputation, innovation, and alignment with our standards.
- Trend responsiveness — our inclusion of non-alcoholic and THC-infused producers shows our willingness to evolve with consumer tastes.
- Strong partnerships — we work closely with producers to support branding, distribution, and growth.
Each category supports the others: beer drinkers might explore spirits, non-alcoholic options appeal to sober curious customers, and THC beverages open new channels. Together, they let us serve the full spectrum of beverage demand.
Our strength lies in the breadth and depth of ours beverage portfolio. From globally known beer and wine names to craft spirits, refreshing non-alcoholic drinks, and pioneering THC-infused beverages, we build relationships with top producers and bring their offerings to market with excellence.
If you're a retailer, venue, or brand looking partner, Ajax Turner invites you to open an account with us or contact our team to explore how our portfolio can elevate your beverage offerings. Let us help you deliver variety, quality, and innovation to your customer.
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