The Rise of THC-Infused Beverages: What Retailers and Consumers Need to Know
Over the past decade, the beverage industry has seen one of its most interesting shifts: the rise of THC-infused drinks. Once a niche product, these beverages are becoming increasingly mainstream, offering an alternative way for consumers to experience cannabis without smoking or vaping. For retailers, the category represents both a promising revenue stream and a set of challenges tied to regulations, education, and consumer safety. In this article, we’ll break down why THC beverages are gaining popularity, the benefits and challenges they present, and what both consumers and retailers should keep in mind as this category grows. Why THC Beverages Are Gaining Momentum Changing Consumer Preferences Health-conscious consumers are driving much of this growth. Many people who avoid smoking or traditional cannabis edibles find beverages to be a cleaner, more approachable option . A sparkling water or flavored seltzer with THC can easily replace alcohol in social setting...